SentrX 2.0 is now available

The Intelligence Behind Every Guest Experience.

SentrX transforms guest feedback into clear, actionable intelligence—helping hospitality teams understand their guests, monitor every branch, and improve what matters most.

The Dashboard

Your entire reputation, at a glance.

Track customer sentiment, spot urgent issues, uncover trends, and compare branch performance—all in one place, so your team can act in seconds, not days.

SentrX dashboard command center

Brings your reviews & mentions together from

G o o g l e Maps
B. Booking.com
Instagram
X / Twitter

Everything you need to understand your customers.

SentrX brings scattered feedback from across platforms into one clear view of your business—helping you understand what’s happening across every branch, uncover what matters, and take action with confidence.

Dear Manager

We noticed a new negative comment on [Google Maps] in the North Branch.

View Detail

All Comments

37

Total

Overall Rating

3.1

Rating

Negative Reviews

12

Reviews

Positive Reviews

15

Reviews

Regular Comments

10

Comments

Legal Comments

2

Legal

Name Mentions

2

Mentions

Customer Questions

2

Questions

Replied Comments

21

Replied

Non-Replied

16

Pending
AA

Ahmed Al-Rashid

Negative

Terrible experience. The bathroom had a strong odor, the AC was broken and no one came to fix it despite multiple calls to reception.

Cleanliness Maintenance Front Desk
North Branch
Feb 17, 2026
11:15 AM
G
Google Maps
Pending Reply
Translate Generate Reply
JW

James Wilson

Neutral

Average stay. Nothing exceptional but nothing terrible either. Room was clean, breakfast was okay. Standard hotel experience.

Cleanliness Food & Beverage
Main Branch
Feb 16, 2026
7:20 PM
G
Google Maps
Pending Reply
Translate Generate Reply
MG

Maria Garcia

Positive

Great location and friendly staff. The pool area was clean and well-maintained. Only issue was slow Wi-Fi in the rooms.

Location Staff Wi-Fi
South Branch
Feb 17, 2026
9:30 AM
B
Booking.com
Replied
Translate Generate Reply
Features

One platform. Complete visibility.

From sentiment analysis to branch comparisons — everything you need to understand your customers, monitor your reputation, and make smarter decisions, all in one place.

Sentiment Intelligence.

Automatically analyze thousands of customer reviews to uncover sentiment, identify recurring issues, and understand what your customers really think.

AA

Ahmed Al-Rashid

Negative

Terrible experience. The bathroom had a strong odor, the AC was broken and no one came to fix it despite multiple calls to reception.

Cleanliness Maintenance Front Desk
North Branch
Feb 17, 2026
11:15 AM
G
Google Maps
Pending Reply
Translate Generate Reply
MG

Maria Garcia

Positive

Great location and friendly staff. The pool area was clean and well-maintained. Only issue was slow Wi-Fi in the rooms.

Location Staff Wi-Fi
South Branch
Feb 17, 2026
9:30 AM
B
Booking.com
Replied
Translate Generate Reply

Branch Comparisons.

Compare every branch side by side. Instantly identify top performers, spot underperforming locations, and know where action is needed most.

Detailed Comparison

Metric Main Branch North Branch South Branch
Overall Rating 4.2 3.1 4.8 Best
Total Reviews 1,284 842 2,150 Best
Top Praise Friendly staff Location Excellent service
Top Complaint Slow check-in Cleanliness Parking
Overall Score 78 /100 58 /100 92 /100 Best

Trend Analytics.

Track sentiment and performance over time. Spot rising complaints, emerging patterns, and improving areas before they impact your overall rating.

Graphs and Analysis

Comments trend by sentiment.

Positive Negative Regular Legal Mentions Questions
Day Month Year
0 1 2 3 4 5 6 7 MarAprMayJunJulAugSepOctNovDecJanFeb

Automated Reports.

Turn weeks or months of customer feedback into executive-ready reports in one click. Export polished PDF and spreadsheet reports your team can review and act on immediately.

Generated Reports

Executive-ready exports, one click away.

This month
PDF

Monthly Reputation Summary

All Branches · Feb 2026

PDF

Negative Reviews Deep-Dive

North Branch · Feb 2026

XLSX

Branch Performance Comparison

4 Branches · Q1 2026

Generate New Report

Competitor Map.

Visualize your branches on a live map and see their ratings at a glance. Identify underperforming locations and compare them with nearby competitors.

Competitor Map

Branch ratings across the city.

4.2 3.1 4.8 4.5
South Branch
4.8 · 7.2 km from center
Google Maps
4.9 (1,204)
Booking.com
4.7 (946)
Total Reviews 2,150
Positive 1,872
Negative 121
Quick Report
Good Average Poor

Bring Your Own AI.

Connect your own OpenAI or Anthropic API key and use your preferred AI models for analysis. Your models, your billing, your data — SentrX handles the rest.

AI Providers

Bring your own API keys.

OpenAI · ChatGPT

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Connected
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Update

Anthropic · Claude

claude-sonnet-4

Connected
sk-ant-••••••••••••••••••7Qw2
Update

Team Access Control.

Give every team member the right level of access. Assign roles and permissions by user, from full management to view-only access across specific areas of your dashboard.

Team Members

Invite users with scoped permissions.

Invite
MA

Markus Anders

markus@sentrx.ai

Owner
SK

Sara Khaled

sara@sentrx.ai

Manager
OF

Omar Farid

omar@sentrx.ai

Viewer

Stay connected.

Follow SentrX for the latest product updates, new features, and insights — or reach out to our team whenever you need us.

Trusted by businesses that put customers first.

"SentrX turned our chaotic daily review management into a precise science. We now know exactly which of our 40 clinics needs help before the monthly review."

SJ
Sarah Jenkins
VP of Operations, NovaCare Clinics

"The branch comparison map is a game-changer. I can look at the dashboard for 30 seconds and know exactly what my regional managers need to focus on today."

MT
Marcus Thorne
Director of Guest Experience, Atlas Hotels

"We used to spend hours pulling reports from different platforms. SentrX automates the entire flow, giving us pure signal without the noise."

ER
Elena Rodriguez
CMO, Prime Roasters

Pricing that scales with you.

Simple, transparent pricing. No hidden fees.

Starter

For small businesses that need essential visibility across their branches.

$299 /month
  • Up to 5 branches
  • Google Maps & Booking.com
  • Essential Sentiment Analysis
  • Weekly Reports
  • Email Support
Start Free Trial
Most Popular

Professional

For growing multi-branch businesses that need deeper insights and control.

$799 /month
  • Up to 25 branches
  • Multiple review platforms & social channels
  • Advanced Sentiment & Entity Extraction
  • Branch Comparisons & Competitor Map
  • Daily Automated PDF Reports
  • Priority Support
Get Started

Enterprise

For organizations with complex needs and custom analytics.

Custom
  • Unlimited branches
  • Custom data sources & APIs
  • Predictive AI Insights
  • White-Label Reporting
  • Dedicated Success Manager
  • SLA & Custom Contracts
Contact Sales

Ready to take control?

Join businesses that rely on SentrX to monitor their reputation, understand their customers, and turn feedback into action.